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Originally published by The Standard Business
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September 29, 2026
5h ago

African creators push to cash in on growing digital audiences

African creators push to cash in on growing digital audiences

African publishers and creators are seeking new ways to turn growing digital audiences into revenue while retaining ownership of content as artificial intelligence reshapes the industry...

✨ Key Highlights

African creators and publishers convened at Bloomberg's 2026 Africa Business Media Innovators meeting in Cape Town to address challenges in monetizing growing digital audiences amidst the rise of artificial intelligence.

  • A key concern is the need for greater ownership of African intellectual property and new revenue streams.
  • South Africa’s Deputy Minister of Communications and Digital Technologies Mondli Gungubele highlighted the power of the digital age for African voices.
  • Discussions emphasized using AI to support, not replace, editorial judgment and fostering collaboration within Africa's creative economy.

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