Joyce Gachugi-Waweru, through the Packaging Producer Responsibility Organization Limited (PAKPRO), is significantly contributing to reshaping Kenya's waste and recycling economy.

• Kenya produces eight million tonnes of waste annually, presenting a substantial economic opportunity.
• Joyce Gachugi-Waweru, CEO of PAKPRO, leverages her extensive experience in sustainability management and her education to drive change.
• PAKPRO, a rebranding of PETCO Kenya, aims to capture an untapped US$20 billion market in waste and circularity, creating formal livelihoods for waste pickers through initiatives like Biz na Taka Mtaani.