Over 100 East African businesses are embarking on a 12-day program to explore new opportunities in the Chinese market, aiming to move beyond traditional import relationships.

• More than 100 businesses from Kenya, Uganda, Tanzania, and Rwanda are participating.
• The initiative is organized by NCBA Group and includes visits to Beijing and Guangzhou from October 13 to 24.
• Participants will attend the Canton Fair and seek partnerships, technology, and potential export markets, with NCBA providing access to trade finance and other banking services.