Safaricom has maintained its status as Kenya’s top fixed internet provider, achieving growth in subscriptions and market share during Q3 of the 2024/2025 financial year, according to data from the Communications Authority of Kenya.

• 678,118 fixed internet subscriptions as of March 2025, up from 621,149 the previous quarter
• Safaricom holds a market share of 36.5%, increasing from 36.1%
• Total fixed data subscriptions rose by 8.1% to 1.86 million, driven by increased demand for fibre-to-the-home services

Recent data from the Communications Authority of Kenya (CA) reveals Safaricom’s M-Pesa is losing its market share in Kenya’s mobile money sector, while Airtel Money continues to grow significantly. This shift signals increased competition in a market long dominated by M-Pesa.

• M-Pesa’s market share dropped to 90.8 percent in the quarter ending March 2025, down from 94.9 percent the previous year.
• Airtel Money’s market share rose to 9.1 percent from 5.1 percent year-on-year.
• Overall mobile money subscriptions increased by 7.3% to 45.4 million, reflecting continued reliance on mobile financial services in Kenya.