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Originally published by Capital Businessbusiness
June 30, 2025
4mo ago
M-Pesa’s market share dips as Airtel Money gains, CA report
NAIROBI, Kenya, June 30 - Safaricom’s dominance in Kenya’s mobile money space is waning, with fresh data showing a further dip in M-Pesa’s market share Kenya breaking news | Kenya news today |..
✨ Key Highlights
Recent data from the Communications Authority of Kenya (CA) reveals Safaricom’s M-Pesa is losing its market share in Kenya’s mobile money sector, while Airtel Money continues to grow significantly. This shift signals increased competition in a market long dominated by M-Pesa.
- M-Pesa’s market share dropped to 90.8 percent in the quarter ending March 2025, down from 94.9 percent the previous year.
- Airtel Money’s market share rose to 9.1 percent from 5.1 percent year-on-year.
- Overall mobile money subscriptions increased by 7.3% to 45.4 million, reflecting continued reliance on mobile financial services in Kenya.
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Telecommunications Market Changes in Kenya
Safaricom maintains lead in Kenya's home internet market while M-Pesa's market share declines as Airtel Money rises.
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