TikTok has launched TikTok for Artists in Kenya, providing musicians, labels, and managers with a centralized platform to track song performance, understand audience demographics, and optimize music release campaigns. This initiative aims to bolster Kenya’s music economy by offering valuable analytical tools and promotional features.

• TikTok for Artists offers daily refreshed dashboards, detailed post and song analytics, audience breakdowns, and a new Pre-Release tool enabling fans to pre-save upcoming music to Spotify or Apple Music.
• The global debut of TikTok for Artists was on June 3, 2025, with localized rollouts now expanding across African markets including Nigeria and Ghana.
• Artists can grant access to their teams for coordinated marketing and distribution efforts, aligning with TikTok’s ongoing efforts to convert platform buzz into day-one streams for musicians.

Finnfund, the Finnish development financier, has announced a $4 million debt investment in Kenya’s Poa Internet to expand its network capacity and provide affordable broadband to underserved areas.

• Poa Internet addresses unequal broadband penetration in Kenya by targeting low-income and peri-urban areas.
• The funding, supported by the European Union and EFSD+ as part of the EU’s Global Gateway initiative, aims for digital inclusion in Africa.
• Nokia will serve as Poa’s preferred fibre technology partner, supporting the network rollout.