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Originally published by Techish Kenya
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August 27, 2025
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TikTok for Artists launches in Kenya, adds pre-save campaigns and team analytics

TikTok for Artists launches in Kenya, adds pre-save campaigns and team analytics

TikTok for Artists launches in Kenya with dashboards, team access, and pre-save campaigns for Spotify and Apple Music...

✨ Key Highlights

TikTok has launched TikTok for Artists in Kenya, providing musicians, labels, and managers with a centralized platform to track song performance, understand audience demographics, and optimize music release campaigns. This initiative aims to bolster Kenya’s music economy by offering valuable analytical tools and promotional features.

  • TikTok for Artists offers daily refreshed dashboards, detailed post and song analytics, audience breakdowns, and a new Pre-Release tool enabling fans to pre-save upcoming music to Spotify or Apple Music.
  • The global debut of TikTok for Artists was on June 3, 2025, with localized rollouts now expanding across African markets including Nigeria and Ghana.
  • Artists can grant access to their teams for coordinated marketing and distribution efforts, aligning with TikTok’s ongoing efforts to convert platform buzz into day-one streams for musicians.

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Part of the Day's Coverage

New Digital Platforms and Investments Target Kenya's Broadband and Music Sectors - August 2025

TikTok has launched TikTok for Artists in Kenya, providing a centralized platform for musicians to track song performance and optimize music release campaigns to bolster the country's music economy. In a separate development, the Africa Broadband Mapping Systems Project (BPMAPS) was launched in Nairobi, with Kenya selected as one of 11 African countries to benefit. This EU, ITU, and CA-backed initiative aims to close Africa’s digital divide by guiding broadband infrastructure investment through data-driven mapping. Additionally, Finnfund, the Finnish development financier, announced a $4 million debt investment in Kenya’s Poa Internet. This funding is intended to expand the company's network capacity and provide affordable broadband to underserved areas.

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