Apple has launched its latest smartwatch lineup: the Apple Watch Series 11, Ultra 3, and SE 3, introducing significant advancements in health tracking and connectivity. These new models feature first-time capabilities like 5G connectivity, satellite messaging, and advanced health tools, including potential hypertension detection.

Apple has launched the new iPhone 17 series, including the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max, bringing significant upgrades like a new Center Stage front camera and advanced Pro video tools. While these devices represent major advancements globally, their relevance and affordability in the Kenyan market, dominated by budget-friendly Android brands, remain a key consideration.

Apple has unveiled the iPhone Air, its slimmest iPhone ever at 5.6 mm, alongside the iPhone 17 series, marking Apple’s direct competition to Samsung’s Galaxy S25 Edge. This launch signifies a renewed industry-wide focus on thin smartphone designs, despite consumer demand often prioritizing better battery life and durability.

Apple is set to release its new suite of Apple Intelligence features on September 15 with the launch of iOS 26, iPadOS 26, macOS 26, visionOS 26, and watchOS 26. These AI capabilities will bring significant enhancements to various Apple devices and applications, though availability will be limited to newer models, specific languages, and certain regions.

Apple officially launched the AirPods Pro 3, alongside the new iPhone 17 Series, introducing significant upgrades including improved Active Noise Cancellation (ANC), a built-in heart rate monitor, and a new Live Translation feature.