Kenya's data usage is rapidly evolving, with 4G remaining dominant and 5G experiencing significant growth, while older network technologies like 3G are declining. This shift highlights a growing demand for faster internet speeds among consumers, even as data costs remain relatively high.

• 5G subscriptions surged by 64% in three months, reaching 1.2 million by June 2025.
• Airtel is identified as the most affordable provider, offering calls at KES 2.93 per minute compared to Safaricom's KES 4.87.
• Kenyans consumed 43,865.6 TB of 5G data by June 2025, averaging 35.2GB per user.

Despite a surge in 5G data subscriptions and the popularity of messaging apps, traditional voice calls and SMS remain resilient and are thriving in Kenya, according to the latest ICT sector report (Q4 2024/25) from the CA.

• Kenyans logged 29.2 billion minutes of domestic calls by June 2025, a significant increase from 28.9 billion in March.
• SMS traffic also saw growth, reaching 15.25 billion messages, up from 14.3 billion the previous quarter.
• Safaricom held the largest share of domestic call minutes with 18.5 billion, followed by Airtel with 10.6 billion minutes.
• International incoming call traffic to Kenya increased by 48% year-on-year.

Kenya's fixed internet subscriptions reached 2.14 million by June 2025, a rise from 1.99 million in March, yet the country ranks 145th globally for internet speed with a median download speed of only 15.4 Mbps. Fixed internet access remains an urban luxury with only 0.6% of rural homes connected compared to 17.3% in urban areas.

• Safaricom PLC leads the market with 735,749 subscriptions, holding a 34.3% market share as of June 2025.
• Other key players include Jamii Telecom (Faiba) with 20.6%, Wananchi Group (Zuku) with 12.7%, and Poa Internet with 12.5%.
• New entrant Ahadi Wireless has made a significant impact, securing 7.5% of the market with 160,254 subscribers.

DStv Kenya experienced a dramatic decline in active subscribers, with an 84.2% year-on-year drop by June 2025, reducing its base to 188,824 subscribers. This significant decrease also impacted its terrestrial arm, GOtv, which saw an almost 89% year-on-year reduction.

• DStv's active subscriber base in Kenya fell to 188,824 by June 2025, down 84.2% from 1.2 million the previous year.
• GOtv's active base dropped to 314,520, nearly 89% less than its 2.8 million subscribers a year prior.
• The decline is attributed to factors like price hikes by MultiChoice and increased competition from streaming platforms and other Pay-TV operators like StarTimes and Azam TV.
• This significant loss occurred just as Canal+ finalized its $2 billion acquisition of MultiChoice, inheriting a rapidly shrinking subscriber base in Kenya.