DStv lost 84.2% of active subscribers in Kenya between June 2024 and June 2025
The latest sector stats from the Communications Authority are brutal for MultiChoice. By the end of June 2025, DStv’s active subscriber base in Kenya had..
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DStv Kenya experienced a dramatic decline in active subscribers, with an 84.2% year-on-year drop by June 2025, reducing its base to 188,824 subscribers. This significant decrease also impacted its terrestrial arm, GOtv, which saw an almost 89% year-on-year reduction.
- DStv's active subscriber base in Kenya fell to 188,824 by June 2025, down 84.2% from 1.2 million the previous year.
- GOtv's active base dropped to 314,520, nearly 89% less than its 2.8 million subscribers a year prior.
- The decline is attributed to factors like price hikes by MultiChoice and increased competition from streaming platforms and other Pay-TV operators like StarTimes and Azam TV.
- This significant loss occurred just as Canal+ finalized its $2 billion acquisition of MultiChoice, inheriting a rapidly shrinking subscriber base in Kenya.
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DStv Loses 84.2% of Subscribers Amid Shifts in Kenya's Telecom Market - September 2025
DStv Kenya experienced an 84.2% year-on-year drop in active subscribers by June 2025, reducing its base to 188,824, while its terrestrial arm, GOtv, saw an almost 89% reduction. This shift comes as Kenya's data usage evolves, with 5G experiencing significant growth and 4G remaining dominant. Despite the surge in data, traditional voice calls and SMS remain resilient, according to the CA's Q4 2024/25 report. In parallel, Kenya's fixed internet subscriptions reached 2.14 million by June 2025. However, access remains an urban luxury with only 0.6% of rural homes connected compared to 17.3% in urban areas, and the country's median download speed is only 15.4 Mbps.
