DStv Kenya experienced a dramatic decline in active subscribers, with an 84.2% year-on-year drop by June 2025, reducing its base to 188,824 subscribers. This significant decrease also impacted its terrestrial arm, GOtv, which saw an almost 89% year-on-year reduction.

• DStv's active subscriber base in Kenya fell to 188,824 by June 2025, down 84.2% from 1.2 million the previous year.
• GOtv's active base dropped to 314,520, nearly 89% less than its 2.8 million subscribers a year prior.
• The decline is attributed to factors like price hikes by MultiChoice and increased competition from streaming platforms and other Pay-TV operators like StarTimes and Azam TV.
• This significant loss occurred just as Canal+ finalized its $2 billion acquisition of MultiChoice, inheriting a rapidly shrinking subscriber base in Kenya.