Kenya's live music industry is rapidly recovering, with ticket sales surpassing pre-COVID levels and projected to grow at a Compound Annual Growth Rate (CAGR) of 2.1% annually through 2029, according to the PwC Africa Entertainment and Media Outlook 2025–2029.

• In 2024, Kenya’s live music ticket sales reached US$1 million (Sh130 million), with this growth rate slightly exceeding Nigeria’s 1.8%, while South Africa leads the continent with US$76 million in ticket revenues and a 5.9% CAGR.
• Entertainment and Media Director at PwC Kenya, Michael Mugasa, highlights that Kenya's live entertainment economy is being redefined by digital access, including social media promotion, mobile payments, and streaming integration.
• Promoters are leveraging e-ticketing via mobile apps and payment gateways like M-Pesa, and artists such as Sauti Sol, Fena Gitu, and Khaligraph Jones are using platforms like TikTok and YouTube to create interactive brand experiences and engage fans.

A new global report reveals that approximately 86,000 school-aged children in Kenya struggle with uncorrected vision problems, leading to significant educational and economic setbacks. These issues cause children to lose nearly 25,000 years of schooling annually.

• 86,000 Kenyan children suffer from uncorrected vision problems like short-sightedness, long-sightedness, and astigmatism.
• The report by the International Agency for the Prevention of Blindness (IAPB) and the Seva Foundation estimates children lose nearly 25,000 schooling years annually.
• Correcting these vision issues could add over Sh14.7 billion in annual earnings to Kenya’s economy, with improved child eye health potentially increasing lifetime earnings by 125 percent.