Kenya could boost its GDP by over Sh77.7 billion through pro-competition reforms, according to a joint report by the World Bank and the Competition Authority of Kenya (CAK). The study highlights that opening markets, particularly in sectors like electricity and professional services, could significantly increase economic growth and job creation.

• The reforms could lead to a 1.4 percent annual GDP boost and create over 400,000 jobs.
• CAK Director-General David Kemei emphasized the need to remove restrictive regulations, address state dominance, and lower barriers to entry.
• The report calls for a "whole-of-government" approach to reform, including changes like the Competition Amendment Bill 2025 and stronger buyer-power enforcement.

Mars Wrigley has invested Sh4.3 billion ($33 million) to expand its Athi River plant in Kenya with a new sugar-free gum production line. This significant investment over the next three years reinforces Kenya's role as a regional manufacturing hub for the confectioner.

• Mars Wrigley will now produce Orbit sugar-free gum for Sub-Saharan Africa and Extra for various Arabic-speaking markets.
• The expansion ends the company’s reliance on its Poland facility, reducing import dependence and strengthening supply-chain resilience.
• According to General Manager for Mars Wrigley in Sub-Saharan Africa Ismael Bello, this move signals confidence in Kenya's potential as a regional hub and will enhance affordability, export performance, and job creation.

A recent World Bank–Competition Authority of Kenya (CAK) report criticizes the Kenyan government's significant ownership in Kenya Electricity Generating Company (KenGen), stating it distorts competition and deters private investment in the power sector.

• The State's 70 percent ownership of KenGen is cited as a primary factor, allowing it to prioritize public policy over commercial interests.
• The report highlights KETRACO in transmission and Kenya Power (KPLC) in distribution as entrenched monopolies hindering private participation.
• Kenyan households pay an average of $0.26 per kilowatt-hour, significantly higher than regional peers like Uganda ($0.17) and Tanzania ($0.09).