Mars Wrigley Invests Sh4.3bn in Kenya as Report Recommends Pro-Competition Reforms - November 2025

A joint report by the World Bank and the Competition Authority of Kenya (CAK) states that Kenya could boost its GDP by over Sh77.7 billion through pro-competition reforms. The study highlights that opening markets, particularly in sectors like electricity and professional services, could significantly increase economic growth. The report also criticizes the Kenyan government's significant ownership in Kenya Electricity Generating Company (KenGen), stating it distorts competition and deters private investment. Separately, Mars Wrigley has invested Sh4.3 billion ($33 million) to expand its Athi River plant in Kenya with a new sugar-free gum production line. This significant investment over the next three years reinforces Kenya's role as a regional manufacturing hub for the confectioner.