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President Ruto has announced a significant increase in Kenya's tourism sector, hailing a boom as visitor numbers have reportedly doubled. In line with this growth, the Kenyan government is boosting its tourism targets. It aims to attract 5 million tourists and generate over KSh 1 trillion in annual revenue by the year 2028. The focus on tourism was further highlighted as this year's Jamhuri Day celebrations centered around the themes of Tourism, Wildlife, and MICE (Meetings, Incentives, Conferences, and Exhibitions).
This year's Jamhuri Day celebrations in Kenya will center around the themes of Tourism, Wildlife, and MICE (Meetings, Incentives, Conferences, and Exhibitions).
President Ruto hails Kenya’s tourism boom as visitor numbers double
Government aims for 5 million tourists and KSh 1 trillion revenue by 2028
