Canon has expanded its coral conservation program to East Africa, partnering with Kenya's Oceans Alive Foundation to link reef restoration with coastal economies. In the telecommunications sector, Airtel Africa has partnered with SpaceX to introduce Starlink Direct-to-Cell satellite connectivity across its 14 African markets. This marks the continent's first satellite-to-mobile service at scale. Meanwhile, Safaricom Business has launched its Shangwe @25 promotion, rewarding its first 25 enterprise customers. Prizes include vehicles, business restocking funds, and support for corporate social responsibility projects.