Technology & Innovation3 stories from 2 sources
In 2025, Apple surpassed Samsung to become the global leader in smartphone shipments, capturing a 20% market share as the overall market grew 2% year-over-year. This shift highlights a market "premiumization" trend. Amid intense market pressures and declining sales for OPPO, Realme has officially returned to OPPO as a sub-brand after seven years of independence, effective January 2026. This consolidation occurred within BBK Electronics. Meanwhile, OPPO Kenya is scheduled to launch its new Reno15 Series smartphones on January 23, 2026, which will feature three models: the Reno15 Pro, Reno15, and Reno15F.
OPPO Kenya is scheduled to launch its new Reno15 Series smartphones on January 23, 2026. The series will feature three models: Reno15 Pro, Reno15, and Reno15F, emphasizing a blend of style and durability.
Summary & Analysis
In 2025, Apple surpassed Samsung to become the global leader in smartphone shipments, capturing a significant 20% market share as the overall market grew by 2% year-over-year. This shift highlights a "premiumization" trend driven by 5G upgrades and aggressive financing.
Summary & AnalysisRealme has officially returned to OPPO as a sub-brand after seven years of independence, effective January 2026. This consolidation within BBK Electronics comes amid intense market pressures and declining sales for OPPO, while VIVO observed modest growth and maintained regional dominance, especially in India.
Summary & Analysis
