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HomeDaily NewsTuesday, January 13, 2026Apple Overtakes Samsung in 2025 Shipments as Realme Rejoins OPPO - January 2026
Technology & Innovation3 stories from 2 sources

Apple Overtakes Samsung in 2025 Shipments as Realme Rejoins OPPO - January 2026

In 2025, Apple surpassed Samsung to become the global leader in smartphone shipments, capturing a 20% market share as the overall market grew 2% year-over-year. This shift highlights a market "premiumization" trend. Amid intense market pressures and declining sales for OPPO, Realme has officially returned to OPPO as a sub-brand after seven years of independence, effective January 2026. This consolidation occurred within BBK Electronics. Meanwhile, OPPO Kenya is scheduled to launch its new Reno15 Series smartphones on January 23, 2026, which will feature three models: the Reno15 Pro, Reno15, and Reno15F.

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Tuesday 12:30 PMTech Arena

OPPO Kenya Set to Launch Reno15 Series on 23 January

OPPO Kenya Set to Launch Reno15 Series on 23 January

OPPO Kenya is scheduled to launch its new Reno15 Series smartphones on January 23, 2026. The series will feature three models: Reno15 Pro, Reno15, and Reno15F, emphasizing a blend of style and durability.

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Key Highlights

OPPO Kenya is scheduled to launch its new Reno15 Series smartphones on January 23, 2026. The series will feature three models: Reno15 Pro, Reno15, and Reno15F, emphasizing a blend of style and durability.

  • The flagship Reno15 Pro will boast a 6.78-inch AMOLED display, MediaTek Dimensity 8450 (4nm) chipset, and a 200MP main camera.
  • All devices in the series will feature OPPO’s All-Round Armour Body, including an aerospace-grade aluminium frame, and carry IP68 and IP69 ratings for dust and water resistance.
  • The Reno15 Pro includes a 6,500mAh battery with 80W wired and 50W wireless charging, running Android 16 with ColorOS 16.
Monday 11:45 PMTechish KenyaFirst

Apple Overtakes Samsung to Lead Global Smartphone Market in 2025

Apple Overtakes Samsung to Lead Global Smartphone Market in 2025

In 2025, Apple surpassed Samsung to become the global leader in smartphone shipments, capturing a significant 20% market share as the overall market grew by 2% year-over-year. This shift highlights a "premiumization" trend driven by 5G upgrades and aggressive financing.

Read Story
Tuesday 12:47 AMTechish Kenya

Realme Returns to OPPO After 7 Years as Chinese Smartphone Market Consolidates Under Pressure

Realme Returns to OPPO After 7 Years as Chinese Smartphone Market Consolidates Under Pressure

Realme has officially returned to OPPO as a sub-brand after seven years of independence, effective January 2026. This consolidation within BBK Electronics comes amid intense market pressures and declining sales for OPPO, while VIVO observed modest growth and maintained regional dominance, especially in India.

Read Story

Key Highlights

Realme has officially returned to OPPO as a sub-brand after seven years of independence, effective January 2026. This consolidation within BBK Electronics comes amid intense market pressures and declining sales for OPPO, while VIVO observed modest growth and maintained regional dominance, especially in India.

  • Realme's absorption into OPPO means the combined entity is projected to command approximately 11 percent of global market share, taking fourth position globally.
  • VIVO maintained 8 percent of global market share throughout 2025, posting 3 percent year-over-year growth.
  • In India's Q3 2025 smartphone market, VIVO commanded 24 percent market share, with 18.3% of shipment volumes and 20.7% year-over-year unit growth.
  • OPPO's market share dropped from 9 percent in 2023 to 8 percent in 2025, with a 4 percent year-over-year decline in shipments.
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Key Highlights

In 2025, Apple surpassed Samsung to become the global leader in smartphone shipments, capturing a significant 20% market share as the overall market grew by 2% year-over-year. This shift highlights a "premiumization" trend driven by 5G upgrades and aggressive financing.

  • Apple achieved a 10% year-over-year growth, the highest among the top five brands, driven by strong performance of the iPhone 17 and iPhone 16 series.
  • Counterpoint Research data shows Samsung retained the second position with 19% market share and 5% growth, relying on its Galaxy A series and new premium models.
  • The report forecasts a softening in the 2026 smartphone market, with a 3% downward revision, due to component shortages and rising costs as chipmakers prioritize AI data centers, according to Research Director Tarun Pathak.