Realme has officially returned to OPPO as a sub-brand after seven years of independence, effective January 2026. This consolidation within BBK Electronics comes amid intense market pressures and declining sales for OPPO, while VIVO observed modest growth and maintained regional dominance, especially in India.

• Realme's absorption into OPPO means the combined entity is projected to command approximately 11 percent of global market share, taking fourth position globally.
• VIVO maintained 8 percent of global market share throughout 2025, posting 3 percent year-over-year growth.
• In India's Q3 2025 smartphone market, VIVO commanded 24 percent market share, with 18.3% of shipment volumes and 20.7% year-over-year unit growth.
• OPPO's market share dropped from 9 percent in 2023 to 8 percent in 2025, with a 4 percent year-over-year decline in shipments.