Infinix has launched the Note Edge in Kenya, introducing the world's first smartphone with MediaTek's Dimensity 7100 5G chipset and Android 16. This new device emphasizes long-term reliability, battery endurance, and sustained everyday performance, targeting the midrange market.

• Priced from KES 32,999, the Infinix Note Edge features a 6,150mAh "self-healing" battery designed to retain over 80% capacity after 2,000 charge cycles, offering up to six years of use.
• The phone is powered by the MediaTek Dimensity 7100 (6nm) and runs Android 16 with XOS 16, supported by 3 major Android/XOS upgrades and 5 years of security updates.
• Key specifications include a 6.78″ Curved AMOLED display, 8GB RAM, 128GB/256GB storage, a 50MP rear camera, and 45W fast charging, all within a slim 7.2mm build.

Spotify has announced a significant increase in its Premium subscription prices for users in Kenya, marking the second price hike in just over a year. This adjustment aligns with similar price increases implemented in other markets like the US.

• The Individual plan in Kenya will now cost KES 419 per month, up from KES 339, an increase of approximately 24%.
• Spotify justifies the increases by stating they are necessary to "innovate" and "deliver value to fans and artists."
• Despite the price changes, Spotify continues to support local payment preferences, including M-Pesa, which is crucial for the Kenyan market.

Kenyan brands are increasingly leveraging TikTok to boost brand awareness and achieve measurable business results, with significant growth seen in the past year through strategic partnerships.

• Over 200 Kenyan creators earned more than USD 350,000 (approximately KES 47 million) through brand collaborations enabled by Aleph Holdings and Wowzi.
• Kilimall achieved over 152,000 purchases and a 6x increase in sales quarter-over-quarter using TikTok’s Smart+ automation and Branded Spark Ads.
• Godrej Aer generated over 10 million video views, a 2x month-on-month sales increase, and maintained a 33% market share for three months through TikTok-first storytelling and creator partnerships.
• The SKYTok community awareness campaign by SKY Girls Kenya received a Bronze award at the TikTok Ad Awards for the METAP region, recognizing its authentic creator and community collaboration.