Kenyan brands are increasingly leveraging TikTok to boost brand awareness and achieve measurable business results, with significant growth seen in the past year through strategic partnerships.

• Over 200 Kenyan creators earned more than USD 350,000 (approximately KES 47 million) through brand collaborations enabled by Aleph Holdings and Wowzi.
• Kilimall achieved over 152,000 purchases and a 6x increase in sales quarter-over-quarter using TikTok’s Smart+ automation and Branded Spark Ads.
• Godrej Aer generated over 10 million video views, a 2x month-on-month sales increase, and maintained a 33% market share for three months through TikTok-first storytelling and creator partnerships.
• The SKYTok community awareness campaign by SKY Girls Kenya received a Bronze award at the TikTok Ad Awards for the METAP region, recognizing its authentic creator and community collaboration.