Kenya experienced a significant surge in mobile money subscriptions, reaching 51.4 million in 2025, according to the Kenya National Bureau of Statistics (KNBS).

• Mobile money subscriptions grew by a notable 21.4 percent.
• The value of person-to-person transfers on mobile platforms soared to Sh8.66 trillion in 2025.
• There's a discernible shift away from agent-based transactions, with deposits and withdrawals showing a decline.

The Kenyan insurance industry is rapidly transforming from a transactional model to a data-driven, personalized approach, driven by evolving consumer expectations and the rise of platforms like Netflix and Amazon.

• Over 70 percent of customers now expect intuitive and tailored insurance experiences.
• Nearly 80 percent of insurance companies are leveraging Artificial Intelligence (AI) to personalize offerings and improve efficiency.
• Companies like First Assurance are introducing tailored products, such as First Afya Biashara for SMEs and customizable health plans like First-Med Cover.
• A significant "data gap" exists, with 81 percent of insurers having access to data but only 12 percent possessing advanced analytics capabilities.

KCB Bank has launched a new mortgage product with single-digit interest rates specifically for individuals in Kenya's informal economy, aiming to boost homeownership.

• The mortgage offers loans ranging from Sh1 million to Sh4 million, with repayment periods up to 15 years.
• The initiative targets MSMEs and workers in the informal sector, including artisans and boda boda operators, through KCB Bank Kenya.
• This product redefines eligibility by using alternative credit assessment methods beyond traditional payslips, recognizing the irregular income structures common in the informal economy.