The Kenyan insurance industry is rapidly transforming from a transactional model to a data-driven, personalized approach, driven by evolving consumer expectations and the rise of platforms like Netflix and Amazon.

• Over 70 percent of customers now expect intuitive and tailored insurance experiences.
• Nearly 80 percent of insurance companies are leveraging Artificial Intelligence (AI) to personalize offerings and improve efficiency.
• Companies like First Assurance are introducing tailored products, such as First Afya Biashara for SMEs and customizable health plans like First-Med Cover.
• A significant "data gap" exists, with 81 percent of insurers having access to data but only 12 percent possessing advanced analytics capabilities.