The Online Kenyan Logo

The Online Kenyan

HomeTop StoriesLive TVVideosPoliticsBusinessSportsTechEntertainment
HomeTop StoriesLive TVVideos
PoliticsBusinessSportsTechEntertainment

Footer

The Online Kenyan Logo

The Online Kenyan

News & Breaking Headlines

news@theonlinekenyan.com
+254 758 277 017

Follow Us

Explore

DailiesWeekliesTopicsVideosHow to file KRA tax returns

Legal

  • Privacy Policy
  • Terms of Use
  • AI Content Policy

© 2026 The OK Company. All rights reserved.

Made within Kenya
HomeDaily NewsWednesday, July 29, 2026FIFA's Sh540b Stake Sale Plan Draws EU, FA Criticism - July 2026
Sports News & Updates3 stories from 1 sources

FIFA's Sh540b Stake Sale Plan Draws EU, FA Criticism - July 2026

FIFA is facing widespread criticism from football governing bodies over its plan to sell a significant stake in its tournaments through a new subsidiary, FIFA Forward Enterprise (FFE), estimated at Sh540 billion. The Football Association (FA) of England has expressed deep concern over FIFA's newly announced plans to sell stakes in its major competitions. The European Union has publicly opposed these plans, warning the governing body to "Hands off our game." This move by the sport's global governing body has also drawn strong criticism from UEFA.

Listen to this coverage2 min

Read aloud by your device

SStandard SportsFirst

News Coverage

Wednesday 1:24 PMStandard SportsFirst

FIFA's plans to sell Sh540b stake in its tournaments widely criticised

FIFA's plans to sell Sh540b stake in its tournaments widely criticised

FIFA is facing widespread criticism from football governing bodies over its plan to sell a significant stake in its tournaments through a new subsidiary, FIFA Forward Enterprise (FFE).

Read Story

Key Highlights

FIFA is facing widespread criticism from football governing bodies over its plan to sell a significant stake in its tournaments through a new subsidiary, FIFA Forward Enterprise (FFE).

  • FIFA intends to raise $4.2 billion by selling minority, non-controlling interests in the FFE, which would be valued at an initial $20 billion.
  • UEFA, CONCACAF, and the European Union have all voiced strong opposition, calling the plan a betrayal of football's governance.
  • The plan, reportedly involving investors like Thrive Capital and JP Morgan Chase, was leaked to the press and is facing scrutiny for its lack of transparency.
Wednesday 1:36 PMStandard Sports

'Hands off our game,' EU tells FIFA over private investor plans

'Hands off our game,' EU tells FIFA over private investor plans

The European Union has publicly opposed FIFA's plans to sell a stake in its competitions, including the World Cup, warning the governing body to "Hands off our game."

Read Story

Key Highlights

The European Union has publicly opposed FIFA's plans to sell a stake in its competitions, including the World Cup, warning the governing body to "Hands off our game."

  • The EU executive will carefully study FIFA's proposals, which involve creating a semi-private subsidiary for business operations.
  • The main criticism comes from EU sports chief Glenn Micallef, who expressed concern over the "relentless commercialisation of football."
  • Micallef highlighted that the plans raise "important competition law considerations," especially regarding the alignment of FIFA's regulatory powers with private financial interests and potential conflicts of interest.
Wednesday 4:43 PMStandard Sports

English FA 'deeply concerned' over FIFA plans

English FA 'deeply concerned' over FIFA plans

The Football Association (FA) of England has expressed deep concern over FIFA's newly announced plans to sell stakes in its major competitions. This move by the sport's global governing body has also drawn strong criticism from UEFA.

Read Story

Key Highlights

The Football Association (FA) of England has expressed deep concern over FIFA's newly announced plans to sell stakes in its major competitions. This move by the sport's global governing body has also drawn strong criticism from UEFA.

  • The FA was reportedly unaware of the proposal and lacks substantive details.
  • FIFA announced plans to establish a commercial subsidiary, FIFA Forward Enterprise (FFE), to select investors.
  • British Prime Minister Andy Burnham stated that "football does not belong to investors" and the World Cup is "not a product."
Advertisement

More from Wednesday, July 29, 2026

Bitter Exchanges Expose Infighting in Ruto's Government - July 2026
Kenya Politics & Government3 stories

Bitter Exchanges Expose Infighting in Ruto's Government - July 2026

S
Standard Politics
Business & Economy3 stories

China picks Standard Bank to process Yuan payments in Kenya, other African countries - July 2026

C
N
Capital Business, Nation Business
Controller of Budget Warns Kenya Trapped in Borrowing Cycle as Debt Hits Sh12.82tn - July 2026
Breaking News & Top Stories6 stories

Controller of Budget Warns Kenya Trapped in Borrowing Cycle as Debt Hits Sh12.82tn - July 2026

C
C
Capital News, Citizen TV (Youtube) +2
Advertisement

More Stories

Bitter Exchanges Expose Infighting in Ruto's Government - July 2026
Kenya Politics & Government3 stories

Bitter Exchanges Expose Infighting in Ruto's Government - July 2026

S
Standard Politics
Business & Economy3 stories

China picks Standard Bank to process Yuan payments in Kenya, other African countries - July 2026

C
N
Capital Business, Nation Business
Controller of Budget Warns Kenya Trapped in Borrowing Cycle as Debt Hits Sh12.82tn - July 2026
Breaking News & Top Stories6 stories

Controller of Budget Warns Kenya Trapped in Borrowing Cycle as Debt Hits Sh12.82tn - July 2026

C
C
Capital News, Citizen TV (Youtube) +2
Advertisement