FIFA's plans to sell Sh540b stake in its tournaments widely criticised
CONCACAF followed UEFA by criticising FIFA's controversial plans to sell a stake in the business operations of the World Cup and its other competitions..
✨ Key Highlights
FIFA is facing widespread criticism from football governing bodies over its plan to sell a significant stake in its tournaments through a new subsidiary, FIFA Forward Enterprise (FFE).
- FIFA intends to raise $4.2 billion by selling minority, non-controlling interests in the FFE, which would be valued at an initial $20 billion.
- UEFA, CONCACAF, and the European Union have all voiced strong opposition, calling the plan a betrayal of football's governance.
- The plan, reportedly involving investors like Thrive Capital and JP Morgan Chase, was leaked to the press and is facing scrutiny for its lack of transparency.
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FIFA's Sh540b Stake Sale Plan Draws EU, FA Criticism - July 2026
FIFA is facing widespread criticism from football governing bodies over its plan to sell a significant stake in its tournaments through a new subsidiary, FIFA Forward Enterprise (FFE), valued at Sh540 billion. The Football Association (FA) of England has expressed deep concern over FIFA's newly announced plans to sell stakes in its major competitions. The European Union has publicly opposed these plans, including stakes in the World Cup, warning the governing body to "Hands off our game." This move by the sport's global governing body has also drawn strong criticism from UEFA.
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