Kenya aims to more than double tourism from the Middle East to 50,000 visitors by enhancing air connectivity, targeted marketing, and leveraging investment and diaspora networks.

• The country aims to attract 50,000 visitors from the Middle East by 2025/26, a significant increase from the 20,480 recorded in the previous financial year.
• The Kenya Tourism Board (KTB), led by CEO June Chepkemei, is spearheading this initiative.
• Key strategies include promoting Kenya as a destination for wildlife, coast, luxury, wellness, and family experiences, as well as marketing Nairobi as a regional travel gateway.

Kenya has been ranked sixth in Africa for its openness in road freight transport services, according to the latest World Bank Services Trade Restrictions Index (STRI).

• Kenya achieved an STRI score of 30.3, indicating a relatively open regulatory and policy framework for road transport trade.
• The World Bank report highlights that regulatory obstacles such as restrictions on cabotage and limits on foreign driver transit days can hinder freight movement across the continent.
• Rwanda led the rankings with the most open road freight transport services regime in Africa, scoring 21.

Jomo Kenyatta International Airport (JKIA) has been ranked sixth in Africa based on total seat capacity for August 2026, handling a significant number of passengers.

• JKIA handled 567,644 seats in August 2026.
• The ranking was provided by the African Airlines Association (AFRAA).
• Africa's total seat capacity saw an increase of 8.8 percent compared to August 2025, with intra-African routes driving growth.