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Originally published by Capital Businessbusiness
September 16, 2026
2h ago
Kenya seeks to more than double tourist numbers from Middle East
The Middle East recorded 20,480 visitors to Kenya in the 2025/26 financial year, with Israel, Yemen and Iran accounting for 48 percent of the arrivals. The United Arab Emirates and Saudi Arabia contributed 10 percent and seven percent respectively...
✨ Key Highlights
Kenya aims to more than double tourism from the Middle East to 50,000 visitors by enhancing air connectivity, targeted marketing, and leveraging investment and diaspora networks.
- The country aims to attract 50,000 visitors from the Middle East by 2025/26, a significant increase from the 20,480 recorded in the previous financial year.
- The Kenya Tourism Board (KTB), led by CEO June Chepkemei, is spearheading this initiative.
- Key strategies include promoting Kenya as a destination for wildlife, coast, luxury, wellness, and family experiences, as well as marketing Nairobi as a regional travel gateway.
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