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Originally published by Capital Business
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business
June 9, 2025
5mo ago

Govt to tap intra-African tourism to boost numbers

Govt to tap intra-African tourism to boost numbers

NAIROBI, Kenya, June 9 - Kenya plans to tap into the intra-African tourism market, highlighting its importance in driving growth, the Kenya Tourism Board Kenya breaking news | Kenya news today |..

✨ Key Highlights

Kenya is set to enhance its tourism sector by focusing on the intra-African tourism market, as reaffirmed by the Kenya Tourism Board (KTB) during the recent Zambia Travel Expo (ZATEX).

  • Goal of achieving five million tourist arrivals by 2027.
  • June Chepkemei, CEO of KTB, emphasized the importance of collaboration with Zambia Airways and Kenya Airways.
  • Plans to promote the 15th Magical Kenya Travel Expo scheduled for October 1-3, 2025.

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Part of the Day's Coverage

Regional Tourism Initiatives in East Africa

Government focuses on intra-African tourism to boost visitor numbers; EAC promotes a unified tourism brand.

EAC promotes unified regional tourism brand at major expo
EAC promotes unified regional tourism brand at major expo

Capital Business

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