Kenya is set to enhance its tourism sector by focusing on the intra-African tourism market, as reaffirmed by the Kenya Tourism Board (KTB) during the recent Zambia Travel Expo (ZATEX).

• Goal of achieving five million tourist arrivals by 2027.
• June Chepkemei, CEO of KTB, emphasized the importance of collaboration with Zambia Airways and Kenya Airways.
• Plans to promote the 15th Magical Kenya Travel Expo scheduled for October 1-3, 2025.

The East African Community (EAC) is promoting the region as a unified tourism destination, announced at the Karibu-Kilifair 2025 expo in Arusha, Tanzania.

• Over 500 exhibitors from more than 15 countries participated in the three-day event.
• The initiative involves collaboration among tourism stakeholders to enhance the region’s global market presence.
• The EAC aims to create partnerships and promote multi-destination travel packages for sustainable development.