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Originally published by Techish Kenya
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tech
June 10, 2025
1y ago

Tyler Perry Studios, NBA Africa Join Forces with Kenya in Landmark Creative Economy Partnership

Tyler Perry Studios, NBA Africa Join Forces with Kenya in Landmark Creative Economy Partnership

Kenya positions itself as Africa's premier creative economy investment destination following successful U.S.-Kenya Creative Economy Forum, targeting 10% GDP contribution by 2025...

✨ Key Highlights

Tyler Perry Studios and NBA Africa have partnered with Kenya to boost the country's creative economy, unveiled at the inaugural U.S.-Kenya Creative Economy Forum.

  • Kenya aims to double its creative economy contribution to 10% of GDP by 2025.
  • Salim Mvurya, Cabinet Secretary for Youth Affairs, Creative Economy and Sports, emphasized government support for the sector.
  • The government is expediting the 2024 Creative Economy Support Bill and streamlining processes to attract foreign investment.

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