First Assurance is leveraging digital technology to enhance insurance coverage accessibility in Nairobi, Kenya. The company’s digital solutions aim to simplify the insurance purchase process following evolving consumer expectations shaped by the Covid-19 pandemic.

• Stephen Lokonyo, Managing Director of First Assurance, emphasizes the need for insurers to adapt to consumer demands for speed and simplicity.
• The new digital solution allows customers to purchase motor insurance via mobile phones or websites.
• The service enhances user experience by enabling customers to access quotes, customize covers, and file claims virtually.