Car & General is experiencing a recovery in boda boda sales following a decline in 2024, attributed to improved financial behavior and a stable economic environment.

• 2.2 million licensed boda boda riders in Kenya contribute approximately Sh1 billion daily to the economy.
• The company's General Manager, George Rubiri, noted that repossessing motorcycles during the pandemic led to a temporary slowdown in sales.
• The resurgence is bolstered by diverse financing options and macroeconomic improvements, despite challenges from market oversupply and new brand influx.