A number of firms were recognized at the Kenya E-Commerce Awards, 2025, highlighting innovation in digital commerce. Notably, Masoko, an affiliate of Safaricom, won gold in the Best Mobile Devices and Accessories category.

• Masoko was awarded gold for the Best Mobile Devices and Accessories category.
• Cake City Kenya secured gold for Best Bakery or Cake E-Commerce Platform.
• The market for baked goods is projected to reach $2.2 million (Sh284 million) this year, showcasing growth in Kenya's e-commerce sector.