Midea Group, a leading Chinese home appliance manufacturer, has become the official sponsor of the Africa Cup of Nations 2025 in Morocco, indicating significant investment in the African market.

• Investment includes new washing machine and refrigerator factories in Egypt, starting production in August and November.
• Midea Group partnered with the Confederation of African Football (CAF) to enhance its brand presence.
• Chinese home appliance companies are increasing investments, capitalizing on the low penetration rates of major household appliances in Africa.