New fintech firms eyeing the Kenyan market are advised to explore innovative investment areas beyond the saturated payment solutions sector, dominated by telcos.

• Payment solutions are described as a saturated market, limiting opportunities for new entrants.
• The advice comes from PS Susan Mang'eni during a session at Bunge Towers on February 24, 2025.
• Telcos are noted as both a driving force and a barrier for emerging fintech companies.