A joint report from Visa and the Nairobi Securities Exchange unveils a new strategy to revolutionize retail investment in Kenya, focusing on inclusion for everyday investors.

• The report outlines six investor profiles, from youth micro traders to diaspora investors, to tailor interventions.
• Chad Pollock, Vice President of Visa East Africa, describes this initiative as a turning point for financial inclusion.
• Proposed actions include mobile micro investing and gamified educational tools to lower barriers for potential investors.