Kenya's coffee farmers face challenges under the new European Union Deforestation-Free Regulation (EUDR), which requires strict compliance by January 1, 2026, to continue exporting to the EU.

• 55 percent of Kenya’s coffee exports are destined for the EU, highlighting the economic stakes.
• George Watene, Program Manager at the Global Coffee Platform, warns that compliance is crucial for smallholder farmers.
• The EUDR requires geolocation data to prove coffee is grown on non-deforested land, presenting logistical hurdles for farmers.