No bans yet: NACADA says new alcohol policy still under review
NACADA dismissed the claims of bans on advertising and revised age restrictions, saying the measures outlined are “policy recommendations, not law,” and are subject to legal and regulatory review. - Kenya breaking news | Kenya news today | Capitalfm.co.ke..
✨ Key Highlights
The National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA) clarified that its new alcohol policy, launched by Interior Cabinet Secretary Kipchumba Murkomen, contains recommendations, not immediate bans, on issues like alcohol advertising and online sales.
- The policy proposes raising the minimum legal alcohol age to 21 years.
- NACADA emphasized that any proposals requiring legal backing will undergo a transparent and inclusive review process with public participation.
- The policy seeks to prohibit alcohol branding in sports and restrict celebrity and influencer endorsements of alcoholic products.
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Government Proposed Alcohol Policy and Import Approvals - July 2025
The National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA) clarified that its new alcohol policy, launched by Interior Cabinet Secretary Kipchumba Murkomen, contains recommendations, not immediate bans, on issues such as alcohol advertising and online sales, ensuring public participation before enactment. The Kenyan government further explained that proposed restrictions on alcohol sales in supermarkets and restaurants are currently proposals from a draft policy, not enacted regulations, with assurances for extensive public consultation. In a separate development, the government has approved the duty-free import of 500,000 tonnes of Grade 1 white milled rice until December 31, 2025, to alleviate a rice shortage, aiming to ease pressure on the local market and aligning with the East African Community Customs Management Act of 2004.
