The National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA) clarified that its new alcohol policy, launched by Interior Cabinet Secretary Kipchumba Murkomen, contains recommendations, not immediate bans, on issues like alcohol advertising and online sales.

• The policy proposes raising the minimum legal alcohol age to 21 years.
• NACADA emphasized that any proposals requiring legal backing will undergo a transparent and inclusive review process with public participation.
• The policy seeks to prohibit alcohol branding in sports and restrict celebrity and influencer endorsements of alcoholic products.