NACADA has clarified that no ban on alcohol advertising, online sales, or celebrity endorsements has been enforced yet, despite a new national policy being launched. The National Policy for the Prevention, Management and Control of Alcohol, Drugs, and Substance Abuse (2025) is a roadmap for future regulation, not an immediate ban.

• The new policy includes recommendations to prohibit alcohol advertising with public figures, online sales, and discount promotions.
• NACADA CEO Dr. Anthony Omerikwa stated these are currently policy recommendations, not law, and will undergo legal and regulatory reviews.
• The policy aims to protect youth and reduce alcohol-related harm, with 4.7 million Kenyans aged 15 to 65 currently using at least one drug or substance.