State House Official Slams NACADA's Proposed Bans
The proposed bans have triggered a wave of controversy among Kenyans...
✨ Key Highlights
Dennis Itumbi, Head of Presidential Special Projects & Creative Economy, has publicly criticized new alcohol regulations proposed by NACADA, warning of significant economic repercussions, particularly for content creators. He emphasized the need for public consultation before implementation.
- NACADA's National Policy for the Prevention, Management and Control of Alcohol, Drugs and Substance Abuse 2025 proposes banning content creators from advertising alcohol and raising the legal drinking age from 18 to 21 years.
- Itumbi, a staunch advocate for content creators, argues these bans could cripple Kenya's digital economy, which he describes as "young & growing."
- The proposed regulations also include banning alcohol sales in supermarkets and various public and institutional settings, sparking widespread controversy among Kenyans concerned about the business ecosystem.
Continue Reading
Read the complete article from Kenyans
Part of the Day's Coverage
Controversy Over NACADA's Proposed Alcohol Regulations - July 2025
John Mututho has criticized NACADA's proposed alcohol rules. Dennis Itumbi, Head of Presidential Special Projects & Creative Economy, publicly criticized new alcohol regulations proposed by NACADA, warning of significant economic repercussions, particularly for content creators, and emphasizing the need for public consultation before implementation. Former Deputy President Rigathi Gachagua has criticized Interior Cabinet Secretary Kipchumba Murkomen’s proposed alcohol policy, calling it a waste of time, arguing it does little to address illicit alcohol and narcotics abuse. NACADA clarified that its new alcohol policy contains recommendations, not immediate bans, on issues like alcohol advertising and online sales.
