Dennis Itumbi, Head of Presidential Special Projects & Creative Economy, has publicly criticized new alcohol regulations proposed by NACADA, warning of significant economic repercussions, particularly for content creators. He emphasized the need for public consultation before implementation.

• NACADA's National Policy for the Prevention, Management and Control of Alcohol, Drugs and Substance Abuse 2025 proposes banning content creators from advertising alcohol and raising the legal drinking age from 18 to 21 years.
• Itumbi, a staunch advocate for content creators, argues these bans could cripple Kenya's digital economy, which he describes as "young & growing."
• The proposed regulations also include banning alcohol sales in supermarkets and various public and institutional settings, sparking widespread controversy among Kenyans concerned about the business ecosystem.