Tourist arrivals in Kenya increased by 2.3 percent in the first five months of 2025, reaching 922,961 visitors, up from 902,076 in the same period of 2024. This growth is attributed to the country's efforts to diversify its tourism products and target markets.

• Total tourist arrivals in Kenya were 922,961 from January to May 2025.
• The Kenya National Bureau of Statistics (KNBS) reported the figures, while the Ministry of Tourism and Wildlife noted a 14.6 percent growth in 2024, reaching 2.4 million tourists.
• The highest number of visitors, 217,753, arrived in January, with most entering through Jomo Kenyatta International Airport; Kenya is focusing on promoting sports, cruise, and adventure tourism through its "Magical Kenya" campaign.