Kenyan insurers are increasingly developing health insurance products for the elderly, a demographic previously underserved due to perceived high risk. This shift offers relief to younger generations supporting their older relatives and addresses a significant gap in the country's insurance market.

• Among 41 approved general insurers in Kenya, several now offer senior-specific health plans, including AAR, CIC, Old Mutual, KCB Insurance, and Jubilee.
• The demand for quality healthcare for the elderly is high, with a Kenyatta University study in Nairobi revealing 67% of interviewed seniors lacked insurance coverage.
• According to Principal Officer Joseph Kuria from Ensign Insurance Brokers, while premiums can be high due to age-related health risks, there's a need for innovative insurance models like their new product, Linda Mzazi.