The Advertising Standards Authority (ASA) has banned two adverts by fashion brand Zara for featuring models deemed “unhealthily thin.” The watchdog ruled the "irresponsible" adverts must not reappear in their current form, prompting Zara to remove them from their app and website.

• ASA cited shadows and poses that made models appear “gaunt” and with “protruding” collarbones as reasons for the ban.
• Zara stated both models had medical certification affirming good health and that images were not significantly modified beyond lighting.
• This follows similar bans earlier this year for models in adverts by Marks & Spencer and Next due to appearing “unhealthily thin.”