Old Mutual has launched Lady Anchor, a new proposition designed to address the gender gap in financial protection for Kenyan women by bundling health, life, and general insurance solutions with financial education and wellness resources.

• According to the 2024 Old Mutual Financial Services Monitor report, 46 percent of working women experience high financial stress and 51 percent say it negatively impacts their health.
• The solution targets women aged 25 to 65, extending coverage to principal members and spouses aged 18 to 79, as well as domestic workers.
• Lady Anchor includes benefits like HPV and travel vaccines, hormonal replacement therapy, comprehensive health coverage, and value-added emergency rescue services for motor insurance.