Apple’s $599 MacBook Could Finally Make Macs Less of a Distant Dream for Africa
For years, MacBooks have been the stuff of wish lists in much of Africa. Sleek, powerful, and painfully out of reach for most wallets. But that might be about..
✨ Key Highlights
Apple is reportedly developing a new 12.9-inch MacBook priced at only $599, potentially making Apple products more accessible in African markets like Kenya, Nigeria, and South Africa.
- The new MacBook will reportedly feature the A18 Pro chip and come in various colors, a departure from Apple's usual color schemes.
- This move could significantly disrupt the market, especially as Microsoft Windows 10 support ends in October 2025.
- The price of $599 translates to approximately KES 77,500, a considerable reduction from typical entry-level Mac prices, and could boost Apple's market share in Africa where macOS has seen recent growth to 5.2%.
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Tech Firms Target African Markets with New Leadership, Products, and Partnerships - August 2025
Technology companies are making strategic moves to expand their market share across Africa. Kenya-based fintech HoneyCoin secured $4.9 million in seed funding to expand its stablecoin-powered payment platform across the continent, with the investment round led by Flourish Ventures and including Visa. In the mobile money sector, Airtel Money Africa expanded its partnership with pawaPay to enable instant cross-border remittances for its 161 million customers in seven African markets. Concurrently, Xiaomi has appointed new country and regional managers to accelerate market share growth in Kenya, East, and West Africa. Apple is also reportedly developing a new 12.9-inch MacBook priced at $599, a move that could make its products more accessible in markets like Kenya, Nigeria, and South Africa.
