Apple is reportedly developing a new 12.9-inch MacBook priced at only $599, potentially making Apple products more accessible in African markets like Kenya, Nigeria, and South Africa.

• The new MacBook will reportedly feature the A18 Pro chip and come in various colors, a departure from Apple's usual color schemes.
• This move could significantly disrupt the market, especially as Microsoft Windows 10 support ends in October 2025.
• The price of $599 translates to approximately KES 77,500, a considerable reduction from typical entry-level Mac prices, and could boost Apple's market share in Africa where macOS has seen recent growth to 5.2%.