Xiaomi Appoints New Kenya, East & West Africa Bosses to Boost Market Share
Xiaomi isn’t just dipping its toes in African waters anymore. It’s diving in headfirst, and Kenya is right in the splash zone. According to DigiTimes, the..
✨ Key Highlights
Xiaomi has announced significant leadership changes in its African operations, appointing new country and regional managers to accelerate its market share growth, particularly in Kenya and East Africa.
- Huang Jinhua has been named Kenya Country Manager, while Zou Chengzong will oversee East African operations.
- The smartphone maker aims to build on its strong performance, which saw a 32% growth in Africa's smartphone market in Q1 2025.
- Additionally, Xiaomi is exploring new ventures in Africa, including the new energy vehicle (NEV) sector, signaling broader expansion beyond consumer electronics.
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Tech Firms Target African Markets with New Leadership, Products, and Partnerships - August 2025
Technology companies are making strategic moves to expand their market share across Africa. Kenya-based fintech HoneyCoin secured $4.9 million in seed funding to expand its stablecoin-powered payment platform across the continent, with the investment round led by Flourish Ventures and including Visa. In the mobile money sector, Airtel Money Africa expanded its partnership with pawaPay to enable instant cross-border remittances for its 161 million customers in seven African markets. Concurrently, Xiaomi has appointed new country and regional managers to accelerate market share growth in Kenya, East, and West Africa. Apple is also reportedly developing a new 12.9-inch MacBook priced at $599, a move that could make its products more accessible in markets like Kenya, Nigeria, and South Africa.
