Xiaomi has announced significant leadership changes in its African operations, appointing new country and regional managers to accelerate its market share growth, particularly in Kenya and East Africa.

• Huang Jinhua has been named Kenya Country Manager, while Zou Chengzong will oversee East African operations.
• The smartphone maker aims to build on its strong performance, which saw a 32% growth in Africa's smartphone market in Q1 2025.
• Additionally, Xiaomi is exploring new ventures in Africa, including the new energy vehicle (NEV) sector, signaling broader expansion beyond consumer electronics.