President William Ruto has established a technical committee involving the government, Football Kenya Federation (FKF), and the private sector to boost collaboration and investment in sports, aiming to re-establish Kenya as a global sporting powerhouse after years of mismanagement.

• The committee will streamline sponsorships, manage branding, and support athletes, with its launch announced on September 3, 2025.
• President Ruto emphasized that past issues of corruption and mismanagement, which led to a dwindling of private sector contributions and the suspension of FKF in 2022, have been addressed, with the Sports Fund now solely dedicated to sports development since 2022.
• The initiative seeks to identify and nurture talent from the grassroots, ensuring a "win-win" and sustainable partnership between the tripartite entities, and has outlined plans for investing in infrastructure like modern stadia and hosting international tournaments such as the 2024 African Nations Championship (CHAN) and 2027 Africa Cup of Nations (AFCON).