Technical committee formed to unlock private sector investment in sports
President William Ruto has formed a technical committee comprising of the government, Football Kenya Federation (FKF), and the private sector to coordinate collaboration and investment in sports...
✨ Key Highlights
President William Ruto has established a technical committee involving the government, Football Kenya Federation (FKF), and the private sector to boost collaboration and investment in sports, aiming to re-establish Kenya as a global sporting powerhouse after years of mismanagement.
- The committee will streamline sponsorships, manage branding, and support athletes, with its launch announced on September 3, 2025.
- President Ruto emphasized that past issues of corruption and mismanagement, which led to a dwindling of private sector contributions and the suspension of FKF in 2022, have been addressed, with the Sports Fund now solely dedicated to sports development since 2022.
- The initiative seeks to identify and nurture talent from the grassroots, ensuring a "win-win" and sustainable partnership between the tripartite entities, and has outlined plans for investing in infrastructure like modern stadia and hosting international tournaments such as the 2024 African Nations Championship (CHAN) and 2027 Africa Cup of Nations (AFCON).
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President Ruto Initiates Push to Make Kenya a Global Sports Powerhouse - September 2025
On Wednesday, September 3, 2025, President William Ruto called upon all Kenyans and stakeholders to collaborate in transforming the nation into a global sports powerhouse. To support this vision, the President has established a technical committee involving the government, Football Kenya Federation (FKF), and the private sector to boost investment and collaboration in sports. This initiative aims to leverage Kenya's abundant sporting talent after years of mismanagement. As an example of this talent, Kenyan teenager Phanuel Koech has set a world U20 record in the 1500m and is preparing for the World Championships in Tokyo. Furthermore, Kenya is hosting the International Practical Shooting Confederation (IPSC) Handgun Pre-World Shoot competition in Mombasa, which will prepare the national team for the 2025 World Handgun Championship in South Africa.
