Safaricom Targets Boda Boda Riders and Cab Drivers with New All-in-One Bundles
Safaricom launched new bundles for boda boda and cab drivers, offering zero-rated navigation data, insurance, and Shell fuel discounts...
✨ Key Highlights
Safaricom has launched two new mobile plans, ‘Ofa Ya Boda Boda’ and ‘Bundle Ya Deree’, specifically targeting boda boda riders and online ride-hailing drivers in Kenya. These bundles combine connectivity with financial and safety benefits, addressing operational challenges faced by the transport gig economy.
- Over 1.4 million registered motorcycles in Kenya, with the boda boda sector generating an estimated KES 1 billion in daily income.
- Safaricom partnered with Vivo Energy Kenya (operators of Shell fuel stations) to offer fuel discounts to drivers on the ‘Bundle Ya Dere’ plan.
- The plans include free access to essential navigation and ride-hailing applications, ensuring data for these apps is not consumed from the main bundle.
- Subsidized insurance cover for accidents, illness, or loss of income is also integrated into the packages.
- Boda boda riders can subscribe by dialling *544*8#, while online cab drivers can subscribe via *544*6#.
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Samsung, TECNO Launch New Smartphones; Safaricom Unveils Rider-Specific Bundles in Kenya - September 2025
The Samsung Galaxy A07 has officially launched in Kenya, priced at Ksh 12,800 for the 64GB model and Ksh 14,600 for the 128GB version, targeting consumers seeking a durable, budget-friendly device. Following their tease at MWC 2025, TECNO has also officially launched its Spark Slim and POVA Slim smartphones, which aim to bring flagship-like designs and displays to budget-conscious consumers. In the mobile services sector, Safaricom has launched two new mobile plans specifically for the transport gig economy. The plans, named ‘Ofa Ya Boda Boda’ and ‘Bundle Ya Deree’, are targeted at boda boda riders and online ride-hailing drivers in Kenya. These bundles combine connectivity with financial and safety benefits to address the operational challenges faced by these workers.
