Safaricom has launched two new mobile plans, ‘Ofa Ya Boda Boda’ and ‘Bundle Ya Deree’, specifically targeting boda boda riders and online ride-hailing drivers in Kenya. These bundles combine connectivity with financial and safety benefits, addressing operational challenges faced by the transport gig economy.

• Over 1.4 million registered motorcycles in Kenya, with the boda boda sector generating an estimated KES 1 billion in daily income.
• Safaricom partnered with Vivo Energy Kenya (operators of Shell fuel stations) to offer fuel discounts to drivers on the ‘Bundle Ya Dere’ plan.
• The plans include free access to essential navigation and ride-hailing applications, ensuring data for these apps is not consumed from the main bundle.
• Subsidized insurance cover for accidents, illness, or loss of income is also integrated into the packages.
• Boda boda riders can subscribe by dialling *544*8#, while online cab drivers can subscribe via *544*6#.