Uber has launched a new safari ride service in Kenya, offering pre-booked wildlife adventures within Nairobi National Park directly through its app. This initiative aims to make safaris more accessible and boost tourism in the country.

• The service includes a professional guide and a three-hour wildlife experience.
• Partner organizations include the Ministry of Tourism, Kenya Wildlife Service, and the Tourism Regulatory Authority.
• Uber East Africa General Manager Imran Manji stated that Uber's platform injected Sh14 billion into Kenya's economy in 2023.