Samsung has officially launched the Galaxy A17 smartphone and Galaxy Buds Core in Kenya, expanding its offerings in the budget segment. The Galaxy A17, featuring a dedicated Gemini AI button, will be available from September 22, 2025, while the Galaxy Buds Core are available now.

• The Galaxy A17 offers a dedicated side button for quick AI access via Gemini, with pricing starting at KES 20,800 for the 4GB RAM + 128GB storage model and KES 22,600 for the 6GB RAM + 128GB model.
• Eveline Munene, Head of Product and Marketing at Samsung Electronics East Africa, emphasized bringing simple, helpful technology to more Kenyans.
• The Galaxy A17 is notable for its commitment to software support, offering six generations of OS upgrades and six years of security updates.
• The Galaxy Buds Core are priced at KES 5,100 and include active noise cancellation (ANC).