Africa’s Streaming Market in 2025
Over 560 streaming services are now available in Africa, but 97% of titles still come from abroad. Netflix, Prime Video, and Showmax..
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Africa's streaming market is experiencing rapid growth with over 560 platforms, though foreign content and services still largely dominate the landscape, according to a new report by Fabric News. While local production is increasing, challenges remain in achieving content parity with global offerings.
- Netflix is the market leader, available in all 60 African countries, with Prime Video also having near-continent-wide availability.
- Out of 60,000 unique titles available to African viewers, a mere 2% are local productions, while 97% originate from foreign sources.
- Egypt leads in local streaming productions with 449 titles, closely followed by Nigeria with 447, and South Africa contributing 175.
- Drama is the most popular genre across all content types, with thrillers and documentaries prevalent in foreign and co-produced titles, and comedy strong among African local productions.
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Expansions and Initiatives Shape Africa's Digital Streaming, Payment, and Gaming Sectors - September 2025
A new report by Fabric News indicates Africa's streaming market has over 560 platforms, though foreign content and services still largely dominate. In South Africa's payment sector, dLocal has expanded its offerings by integrating Capitec Pay. This move provides international merchants with open banking-based, real-time account-to-account payments to serve the country's growing digital commerce sector. Meanwhile, Microsoft has announced the return of Xbox Game Camp Africa for its third year. The 12-week program aimed at fostering African game development will commence on December 4, 2025, in Cape Town, South Africa.
