Pepsi Kenya (SBC Kenya) has launched Sting Energy, a new premium high-energy drink, into the Kenyan market, targeting ambitious consumers. This move responds to the country's rapidly growing energy drink sector, which saw a 15 percent penetration increase between 2021 and 2024.

• The drink is available in two variants, Red Rush and Gold Rush, in 330ml bottles, retailing at a price of Sh50.
• SBC Kenya Country Manager John K'Otieno and Pepsi Kenya Chief Executive Baker Muganda highlighted the drink's appeal, including its status as the Official Energy Drink of Formula 1 since May 2025.
• The broader soft drinks market in Kenya is projected to grow from $1.68 billion (Sh218.4 billion) in 2024 to $2.61 billion (Sh280.8 billion) by 2030.