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Originally published by The Standard Business
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September 24, 2025
9h ago

Why KRA is after Netflix, ChatGPT and Airbnbs

Why KRA is after Netflix, ChatGPT and Airbnbs

From Netflix to ChatGPT, global digital platforms now face direct taxation on income from Kenyan users...

✨ Key Highlights

The Kenya Revenue Authority (KRA) is implementing new regulations to impose taxes on global digital giants like Netflix, Airbnb, and OpenAI's ChatGPT operating in Kenya. These regulations, the Income Tax (Significant Economic Presence Tax) Regulations, 2025, will replace the previous Digital Service Tax (DST), aiming for a broader tax base from non-resident companies in the rapidly growing digital economy.

  • The new regulations, Income Tax (Significant Economic Presence Tax) Regulations, 2025, officially replace the 2020 Digital Service Tax (DST).
  • KRA Commissioner General Humphrey Wattanga invited public comments on the draft regulations.
  • The tax targets income from Kenyan users of services provided by companies like Netflix, Airbnb, and OpenAI (ChatGPT).

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